Market Your Direct Sales Business Online With Keywords

The competition for direct sales business online can be very stiff. For that reason, it is imperative to study keywords. You can rank high in Google for a keyword or key phrase, but if nobody is searching for it, it doesn’t really matter. A fantastic online marketing strategy is to discover the keywords and key phrases that are searched for in high volume. Also, the competition maybe thicker for general terms, for example the name of the direct sales company. It is a good idea to focus part of your research on long tailed keywords, for example specific services, promotions, or products. There are several different ways to study keywords for your business and implement those words on your site.

To find tools online to research keywords, do a quick search in Google for “keyword tools”. Google Insights for Search is a great tool. Another great one is Wordtracker. These tools will give you an idea of what exactly people are searching for. Once you have found a keyword tool you like type in a generic keyword, for example the name of your direct sales company, and the tool will give you a list of keywords and phrases that are most searched.

Another method to research keywords, and this one is the one I use most often because it is super easy, is Google’s suggestions. You’ll notice when you begin typing a search term in Google, it will bring up a drop down menu that anticipates what you might be searching for. As you type, the suggestions change. Begin typing your direct sales company name and see which suggestions are listed in the drop down and those are great ideas for keywords to focus on. You can also try your abc’s. Type the name of your company and then put a space and type an A to see what comes up. Go through the alphabet and see what comes up. You can then use your own common sense and/or other keyword tools to determine if those keywords that come up are worth focusing on.

Now that you know which keywords are being searched, you can implement those on your site. There is a balance between writing your content for the search engines and for your site’s visitors. You want the search engines to easily read your site so that visitors find you in searches. You also want your visitors to love your content and easily find what they are looking for when the search engines bring them to your site. Use your keywords in the title, headers, copy, and the alt and title tags of images. While doing this, be aware of your keyword density. If you overfill your copy with keywords, it will seem goofy to both the search engines and your visitors. There are online tools that will calculate your keyword density. You can also use common sense. I try to put the keyword in the first sentence in the first paragraph and then I use it as much as possible and natural throughout the rest of my copy. If I am using the keyword in every sentence, that would not read like normal English and both my visitors and the search engines would not be happy with it.

Also, it is helpful to make each page specific to a keyword or phrase. One way to do this is to create a post a week highlighting a specific product, promotion or service. As time goes by you will build an archive of pages specific to important keywords. Make your first post about the most popular product or service you offer. Optimize it for keywords in the title, headings, images, and copy.

Optimizing your site for highly searched keywords is a great strategy for any direct sales professional to beat online competition.

Madson Sunglasses Vincent: Protection And Style In One Pair

Madson Sunglasses Vincent offers one-of-a-kind and high-quality sunglasses that is not just for style, but also with protection.

Why are sunglasses important?

Sunglasses not only look good, but they also protect your eyes and provide a myriad of benefits. High-quality sunglasses will minimize glare, improve your vision in strong light, and protect your eyes from sun-related problems. Sunglasses can also protect you from sand and dust in the surroundings. Even if the sun isn’t bothering your eyes, you should wear sunglasses since UV radiation can harm your eyes even on cloudy days.

What are the qualities of a good sunglasses?

When it comes to purchasing for sunglasses, style is crucial. However, style isn’t the only characteristic to look for. Make a list of these characteristics before selecting the best sunglasses for eye protection.

1. UV Protection

As much as we desire to look fashionable, the primary purpose of sunglasses is to protect our eyes from the sun. Look for a pair of sunglasses that offers comprehensive UVA/UVB protection.

2. Lens size

The size of the lens will determine how much of your eye will it protect. It also gives you side protection if you have wraparound glasses.
Polarized lenses

Polarized lenses give your eyes an extra degree of protection by reducing the glare from reflecting objects. They are ideal for anyone who spend a lot of time near the water, whether sailing or going to the beach. They are also useful while driving because they reduce glare from vehicle mirrors and windows, also with the sidewalks.
Polycarbonate lenses

Shatter-resistant polycarbonate lenses are crucial factor if you live an active lifestyle like doing outdoor recreational activities.

5. Type of frames

Sunglasses frames come in a variety of styles. Choose one that is appropriate for your lifestyle and complement your facial shape. The most frequent frames for sunglasses include Aviator, Wayfarer, Round, Cat-Eye, Clubmaster sunglasses, Wrap sunglasses, Square, and Oval-shaped sunglasses.

Madson Sunglasses Vincent is a new style with a medium-sized frame that fits your temples perfectly. It’s made of lightweight Grilamid with a matte finish, stainless steel hinges, and mold injected for a long-lasting fit and durability.

Madson Sunglasses Vincent’s polarized lenses are fixed in the frames to provide clarity, boost color vibrancy, and are exceptionally durable. It provides 100 percent UV radiation protection. Have you gone over the list? Isn’t this a nice pair of sunglasses?

Do you want to save money and purchase using a gift card? Your Hansen gift card will be sent to you and can be used for in-store purchases in the future. However, we are not set up to accept gift cards as payment for online orders at this time. If you’d like to use your Hansen gift card to pay for something online, please call Hansensurf and they can manually process your order through phone.

Article Marketing – The Easiest Way To Make Money Online

Internet marketing is full of complicated technical things that keep most people from succeeding online. But there is a very simple way to drive traffic to your sites and generate online income. It’s called article marketing.

Article marketing promotion is the easiest way to generate free traffic and back links to your sites. It’s been around since the dawn of man and it continues to work no matter what happens to technology. People love good content.

When I started in online marketing, I overlooked article marketing because I think it was too obvious for me to see the logic in it. You get caught up in the hype of shiny products and new technology and lose sight of the fact that good content attracts people. Once they see some good content, they will look for more.

If you are willing to do a little work on a consistent basis, you can grow your business with every written word. Even if you end up doing other things to grow your business, you will always benefit from article marketing.

So how exactly do you use this simple technique to actually grow your online business? It’s not difficult, but there are a few things that you need to know in order to really take full advantage of the process

How many articles should you write and submit?

The short answer is as many as you can. The more the merrier it’s just a good idea to make sure you spread them out when you submit them.

Like everything in online marketing you want the search engines to look at your content creation and submission as “natural” and not automated.

If you do this intelligently you can get a steady stream of direct traffic as well as back links. Good articles stay out there forever and often get republished with attribution on other related high traffic sites.

You can queue up articles just like blog posts so that they upload and publish on certain dates in the future, so you can write a bunch at once and then spread the submissions out.

Even if you can only write a few, any articles are better than none and the effect is cumulative so don’t get discouraged if you can’t write a bunch all the time. Just keep doing it and you will benefit from it.

How many article sites can you submit the same article to?

Opinions differ on this one, but in my opinion at least one and no more than five at a time. Look for the article sites with the highest Alexa rank and just pick 3 or 4. This will give you the biggest bang for your buck and it won’t dilute your message in the eyes of the search engines.

More sites will drive more direct traffic and fewer quality sites will probably be better for your SEO.

How do you get people to find your articles?

You can do this in a couple of ways. As we already know, the more popular the article directory, the more likely it is to be seen-simple. The quality of the title is huge as well. Having a short interesting and even controversial title will attract readers. Asking a question or using a title with “5 steps to..” or “7 ways to…” are always effective.

The other trick is to use your keyword phrase in your title and then twice for every 100 words in the article with positioning in the first sentence and the last sentence of the article. Just make sure you never sacrifice “readability” just to sneak in a keyword phrase

How do you get people to go from your article to your site?

Every article directory allows you to put links at the end of your article in what is usually called your “Resource Box”. This is a kind of signature area where you place one or two links to wherever you want your reader to go.

Engage your reader with good content but not necessarily everything he needs to know in your article…

Then you direct him in the resource box with something like…”If you enjoyed this article and would like to learn everything else there is to know about… then come on over to…. and get all the answers you need to know about….” There are a million ways to say this, but you get the point.

How long should your articles be?

You can win with as few as 350 words, but 400 to 500 is about perfect. Long enough to warrant syndication by others and short enough to keep peoples attention. Most people think you have to write 1000′s of words, but actually the opposite is true. Now days people want information quickly and they won’t finish long articles.

What article sites should you use?

EzineArticles is the king of article directories and as I said earlier, you can look up article directories by Alexa rank and pick 2 through 5 to round out your list. There are some sites that are easier to use than others so play around a bit at you’ll find a short list that works for your style and preference.

All these tips and tricks will make article marketing easier and more effective for you, but the most important thing is to just write. The internet marketer who consistently writes decent articles and submits them regularly, will ALWAYS beat the perfect article writer who publishes every once in a while.

On top of that, the more you write and publish, the better you will get at article marketing, so don’t worry at the start. Just begin and publish and you’ll look back later and thank me:-)