Small Business Internet Marketing – 2 Costly Web Design Mistakes All Business Owners Should Avoid

Did you know that many small businesses sabotage their online marketing efforts before they ever begin?

They do this by either overspending, or underspending, on website design services. In either circumstance, these websites rarely realize a positive return on investment. This very often leads business owners to mistakenly conclude that their business cannot benefit from online marketing.This article will show why these websites should be avoided by business owners who want to market their goods or services online.

Mistake #1: Hiring Overpriced Web Designers The first mistake that many businesses make is wasting their marketing budget on website creation.

Web designers regularly charge small businesses as much is $5000 or more to for websites that offer little or no marketing value. And while web designers often create beautiful websites, the costs can be astronomical. In the worst case scenarios, small business owners will spend their entire online budget just building a website. Once small businesses fall into this trap they end up with a nice looking site that gets no traffic and makes no sales.Remember, website creation and online marketing are two entirely different things.

Mistake #2: Signing up for free website, often through large directory services that sell advertising:

Free websites usually perform just as poorly as overpriced ones. Very common problems include:Free sites usually include paid advertisements that distract visitors from and derail the sales process. Most people visits small business websites because they are at least considering spending money on their services. The last thing any small business wants is to have visitors click on ads and leave the website before that visitor becomes a customer.Also, free websites are usually very poorly optimized for search engines…so they attract very little traffic and convert very few visitors into customers. The offer of a free web-page can be tempting to many business owners. But it is important to remember that without targeted traffic any website is nothing more than a business expense. A website needs to be optimized to get traffic and also to help turn visitors into customers.

Effective websites get real results. When small business approach web design from a marketing point of view they get better results. Online marketers understand that websites must be positioned to attract targeted traffic. Effective websites also incorporate direct marketing principles by including a strong call to action of every page. Lastly, these sites are reasonably prices so small businesses can invest their marketing budgets on actual marketing activities instead of site design!

Effective marketing websites are positioned to attract targeted visitors (traffic – usually by showing up at the top of the search engines for relevant search terms). They also have a strong call to action on every page. Each call to action invites a direct response, moving visitors through a sales funnel designed to get more customers.

To recap, spending several thousand dollars or more on website design is counterproductive for many businesses when the sites are designed without any consideration given to marketing effectiveness. Web design alone is not a profitable marketing expense. Rather than spending $5000 to build a website, most small businesses are better off spending $1000 on website design and $4000 to drive targeted prospects and convert those prospects into hanging customers.Free websites are also counterproductive most of the time They are usually rank very poorly for important keywords limiting their ability to rank high in the search engine. As a result, many business remain virtually invisible to potential customers searching for their services online.

Investing in a high-quality, reasonably priced direct response marketing website is usually the most profitable approach for small businesses. With a proper website in place, a businesses invest in marketing activities that help it grow.

Understanding the Recent Mayhem in the Equity Market

Over the last couple of weeks we have witnessed a series of conflicting reports from all over the media complex as to why equity markets are under pressure. Predictably, as soon as the markets recover a bit these same pundits come up with all sorts of reasons to cheer.Needless to say these hysterical reports, bullish or bearish, are entirely worthless. CNBC, with its ridiculous “fat finger” report, has proved its irrelevance as a financial news source. In fact, this embarrassing story (released with less than an 1/2 hour to go in the trading session) stinks of manipulation and seems to implicate CNBC as a pawn in a propaganda ring.But I digress, my purpose today is to offer a little clarity to the situation. So without any further ado, let’s map the market developments and see what, if any, conclusions may be reached.Support: Government support is the primary reason equity markets have traded higher over the last year. That support has taken the form of, to name a few, “cash for clunkers,” foreclosure prevention, home buyer credits and a myriad of Fed liquidity programs.The result of this support has been the release of government supplied economic numbers that appear promising and suggest GDP expansion (Did you pick up the sarcasm in that sentence? Sorry!).To sum up, large quantities of Fed-provided quantitative easing and rosy economic numbers are the fuel driving markets higher. Now Europe and the European Central Bank (ECB) have joined the fray. Supposedly close to $1trillion of liquidity will be thrown into the gaping mouth of the debt monster.Pressure: Abysmal – as in the size of an abyss – amounts of world debt are swallowing up prodigious amounts of liquidity.China – China’s equity markets have for some time been a leading indicator for US markets and risk assets in general. Recently, the Shanghai Index reached into bear market territory with a 20% decline from the highs of the year. This is not a good omen. Moreover, China’s economic expansion could be labeled the lynchpin of world economic growth and the recent measures by China’s central bank to tighten liquidity is, to say the least, problematic for a world drowning in debt. The recent increase in consumer prices of 2.8% in China only exacerbate the problem as it would appear inflation is accelerating.Goldman Sachs – Common knowledge suggests the markets swooned because of violence in Greece. This is absolutely not the case. We can draw a direct line to the beginning of this most recent market drop and the day Goldman Sachs ( GS ) faced the Senate tribunal. Government crucifying of the financial space is heating up and will only get worse as senators fight for re election this November. GS is the undisputed heavyweight champ of the financial space and if they fall the financials as a whole will experience painful P.E. multiple contraction. In the last few weeks GS’s credit curve has inverted. Credit protection on GS cost more for 1 year than 5 years. If this trend persists a debt downgrade for GS could be in the offing which would in turn send financial shares tumbling.This Just In: As I write this the “Senate Finance Committee votes on amendment to create a new ratings agency; yay’s have it 64-35, amendment agreed to…” Can you hear that? That’s the sound of a GS debt downgrade being written. The congressionally approved ratings body will likely remove the conflict of interest inherent in the current private rating agencies business model. Hence, we would not be surprised to see Moody/Fitch/S&P make a preemptive downgrade.Financial Group (FINs) – FINs have always been a leading indicator for overall market direction. If GS drags the FINs down the rest of the market will suffer. Make no mistake, as the volume of negative news and behavior towards the FINs grows louder the equity markets will suffer.Greece – I would be remiss if I didn’t include this component as part of the pressure on the markets. The proposed trillion euro bailout seems dubious at best. Lest we forget weeks were required to raise just $30 billion and now somehow the finance ministers got together over the weekend and $700 billion was pledged?! Now these ministers must go back to their respective countries and try to get funding. This funding request should be a tough sell. After all, the German people recently voted the ruling party out of one house after the first 40 bil Euro bailout. In fact, rumor has it a reintroduction of the German Mark may be in the offing. How about England? They have yet to participate in any bailout and now elections have created a coalition (read: do nothing) government.The simple fact remains that all this talk of bailouts is actually missing the real point: Greece has a solvency issue not a liquidity issue.Conclusions/Questions: Q: Will liquidity expansion trump debt implosion?Q: Will excess liquidity continue to find its way into the equity markets?Q: Will Chinese tightening and supposed European austerity plans actually drain marginal liquidity?C: As my mom would say, “we must live the questions and the answers will reveal themselves.” So, remain vigilant, defend principal and let the markets be your guide. Don’t force your will on the market and avoid complacency at all costs.C: No matter which is the victor, the Tidal Wave of Liquidity or the Trench of Debt, one asset class will not only survive but flourish. The precious metals, Gold and Silver, are now advancing to new highs against all fiat currencies. I have written repeatedly over the last few years that the true inflection point for Gold and Silver will arrive when their values increase even in the face of a rising US dollar. The time is now. Please hold on to the Bar!Disclosure: No positions

Madson Sunglass And Other Great Casual Wear Accessories On The Market

The right combination of pants, skirts, jackets, denim, hoodies, and a bunch of other stuff is already enough to help you express yourself when going out and about your everyday life. But there is something else more that you could do to further elevate your experience in fashion expression. One thing that in itself is already a whole new world of possibilities, but when added with casual wear gives a whole new flavor to everything. That something is adding fashion accessories.

What are fashion accessories?

Fashion accessories are simple in definition. They are anything you wear or carry other than your clothes. But with such a simple definition masks the endless possibilities of styling and experimenting with accessories and casual apparel. Accessories enhance your look in plenty of different ways. How effective the enhancement ultimately depends on your style, the trend, and the context of the occasion.

With that out of the way, here are the top accessories that you can get to enhance your style and your look.


The primary use of sunglasses is to protect the eyes from the harmful ultraviolet rays. They provide a pleasing filter to what ones see, ensuring that their eyes don’t strain too much because of the amount of light in an area. Though glasses mainly are for protection, most people just use them for style. Sunglasses can fit almost any occasion if you just know that to pair it with. Designs like Madson sunglass for example can be used when driving down the coast or mingling at your boss’s wedding reception. Madson sunglass just work to enhance your look anytime of the day.

Necklaces and Pendants

There are a lot of different kinds of necklaces and pendants. Though the options are plenty, there’s pretty much an unspoken rule when choosing pendants. Because necklaces can range from the expensive stone-laced ones down to the simpler neck chains, they can cater the needs of such a wide demographic. Simpler chains can go well with sportier tops like the Hansen Womens sweatshirts and sweaters.


Hats are head accessories that enhance your look while also providing you the shade. There are different variations to the hat, from the more sports-themed hats to the more tropical designed ones. Picking one should be made in accordance with the occasion. You wouldn’t want to be looking silly with such a noticeable accessory on your head, would you? You could pair your hats with your looks too. For example, if you want a sportier look, you can wear your baseball caps with tops like Hansen Womens sweatshirts and sweaters.

There you go! With the most common accessories and tips on how to wear them effectively, hopefully you can elevate your fashion expression in your next casual get-up.