Finding The Right Internet Marketing Approach May Take Time

Don’t get involved with more than two Internet Marketing styles at once, especially if you are just beginning to enter this field, or are working a regular job. Ideally, you should choose one method and commit to working it daily until you’ve got it delivering your targeted cash flow for you each and every month. Then go after the next.

If you try to make money as an affiliate, then jump to MLM, then direct sales, and so forth you will meet with disaster and be so overloaded with information, you won’t succeed with any. While the basics are the same ( funneling visitors, pumping traffic) you need to understand the subtle nuances behind each approach.

For example, it takes time to build up a relationship in MLM to the point where people begin to like, respect and trust you, where as with affiliate marketing may not rely so much on building up a personal relationship. Those affiliate marketing sales come from planting a cookie on a visitor and sending them off someplace to buy one of possibly thousands of available products from another website.

I have done, and am currently doing it all. It isn’t easy and takes a changing mindset to focus on those tasks needed with the changing marketing approach. Even my students can find it affects their results. While affiliate marketing worked for some, others found multi-level marketing significantly more rewarding, because of the closer interaction with people. For me, I find direct sales rewarding because I get to help people through the employee-to-self-employed transition that often causes so many to fail without help.

With affiliate marketing, such relationships rarely exist. Someone visits your website, clicks an ad or link, and is gone. I guess to each their own, but Internet marketing can be pretty lonely if you don’t build up a good community.

You can get a very professional website up in about 30 minutes. You can then do all the market testing on your niche to determine if you’ve chosen the right type of Internet marketing and the right niche. If it doesn’t seem to generate enough revenue, set it aside and try a different industry or niche.

Over time you’ll find what works ideally for you. Meanwhile, while you find the niche and type of marketing that best suits you, you’ll be learning just how successful you can be in the world of Internet Marketing – no matter which avenue you choose to generate home income.

Small Business Internet Marketing – 2 Costly Web Design Mistakes All Business Owners Should Avoid

Did you know that many small businesses sabotage their online marketing efforts before they ever begin?

They do this by either overspending, or underspending, on website design services. In either circumstance, these websites rarely realize a positive return on investment. This very often leads business owners to mistakenly conclude that their business cannot benefit from online marketing.This article will show why these websites should be avoided by business owners who want to market their goods or services online.

Mistake #1: Hiring Overpriced Web Designers The first mistake that many businesses make is wasting their marketing budget on website creation.

Web designers regularly charge small businesses as much is $5000 or more to for websites that offer little or no marketing value. And while web designers often create beautiful websites, the costs can be astronomical. In the worst case scenarios, small business owners will spend their entire online budget just building a website. Once small businesses fall into this trap they end up with a nice looking site that gets no traffic and makes no sales.Remember, website creation and online marketing are two entirely different things.

Mistake #2: Signing up for free website, often through large directory services that sell advertising:

Free websites usually perform just as poorly as overpriced ones. Very common problems include:Free sites usually include paid advertisements that distract visitors from and derail the sales process. Most people visits small business websites because they are at least considering spending money on their services. The last thing any small business wants is to have visitors click on ads and leave the website before that visitor becomes a customer.Also, free websites are usually very poorly optimized for search engines…so they attract very little traffic and convert very few visitors into customers. The offer of a free web-page can be tempting to many business owners. But it is important to remember that without targeted traffic any website is nothing more than a business expense. A website needs to be optimized to get traffic and also to help turn visitors into customers.

Effective websites get real results. When small business approach web design from a marketing point of view they get better results. Online marketers understand that websites must be positioned to attract targeted traffic. Effective websites also incorporate direct marketing principles by including a strong call to action of every page. Lastly, these sites are reasonably prices so small businesses can invest their marketing budgets on actual marketing activities instead of site design!

Effective marketing websites are positioned to attract targeted visitors (traffic – usually by showing up at the top of the search engines for relevant search terms). They also have a strong call to action on every page. Each call to action invites a direct response, moving visitors through a sales funnel designed to get more customers.

To recap, spending several thousand dollars or more on website design is counterproductive for many businesses when the sites are designed without any consideration given to marketing effectiveness. Web design alone is not a profitable marketing expense. Rather than spending $5000 to build a website, most small businesses are better off spending $1000 on website design and $4000 to drive targeted prospects and convert those prospects into hanging customers.Free websites are also counterproductive most of the time They are usually rank very poorly for important keywords limiting their ability to rank high in the search engine. As a result, many business remain virtually invisible to potential customers searching for their services online.

Investing in a high-quality, reasonably priced direct response marketing website is usually the most profitable approach for small businesses. With a proper website in place, a businesses invest in marketing activities that help it grow.

Market Your Direct Sales Business Online With Keywords

The competition for direct sales business online can be very stiff. For that reason, it is imperative to study keywords. You can rank high in Google for a keyword or key phrase, but if nobody is searching for it, it doesn’t really matter. A fantastic online marketing strategy is to discover the keywords and key phrases that are searched for in high volume. Also, the competition maybe thicker for general terms, for example the name of the direct sales company. It is a good idea to focus part of your research on long tailed keywords, for example specific services, promotions, or products. There are several different ways to study keywords for your business and implement those words on your site.

To find tools online to research keywords, do a quick search in Google for “keyword tools”. Google Insights for Search is a great tool. Another great one is Wordtracker. These tools will give you an idea of what exactly people are searching for. Once you have found a keyword tool you like type in a generic keyword, for example the name of your direct sales company, and the tool will give you a list of keywords and phrases that are most searched.

Another method to research keywords, and this one is the one I use most often because it is super easy, is Google’s suggestions. You’ll notice when you begin typing a search term in Google, it will bring up a drop down menu that anticipates what you might be searching for. As you type, the suggestions change. Begin typing your direct sales company name and see which suggestions are listed in the drop down and those are great ideas for keywords to focus on. You can also try your abc’s. Type the name of your company and then put a space and type an A to see what comes up. Go through the alphabet and see what comes up. You can then use your own common sense and/or other keyword tools to determine if those keywords that come up are worth focusing on.

Now that you know which keywords are being searched, you can implement those on your site. There is a balance between writing your content for the search engines and for your site’s visitors. You want the search engines to easily read your site so that visitors find you in searches. You also want your visitors to love your content and easily find what they are looking for when the search engines bring them to your site. Use your keywords in the title, headers, copy, and the alt and title tags of images. While doing this, be aware of your keyword density. If you overfill your copy with keywords, it will seem goofy to both the search engines and your visitors. There are online tools that will calculate your keyword density. You can also use common sense. I try to put the keyword in the first sentence in the first paragraph and then I use it as much as possible and natural throughout the rest of my copy. If I am using the keyword in every sentence, that would not read like normal English and both my visitors and the search engines would not be happy with it.

Also, it is helpful to make each page specific to a keyword or phrase. One way to do this is to create a post a week highlighting a specific product, promotion or service. As time goes by you will build an archive of pages specific to important keywords. Make your first post about the most popular product or service you offer. Optimize it for keywords in the title, headings, images, and copy.

Optimizing your site for highly searched keywords is a great strategy for any direct sales professional to beat online competition.