Mobile Marketing With Foursquare

Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can “check in” when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it’s important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.Badges can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It’s possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.

Madson Sunglasses Vincent: Protection And Style In One Pair

Madson Sunglasses Vincent offers one-of-a-kind and high-quality sunglasses that is not just for style, but also with protection.

Why are sunglasses important?

Sunglasses not only look good, but they also protect your eyes and provide a myriad of benefits. High-quality sunglasses will minimize glare, improve your vision in strong light, and protect your eyes from sun-related problems. Sunglasses can also protect you from sand and dust in the surroundings. Even if the sun isn’t bothering your eyes, you should wear sunglasses since UV radiation can harm your eyes even on cloudy days.

What are the qualities of a good sunglasses?

When it comes to purchasing for sunglasses, style is crucial. However, style isn’t the only characteristic to look for. Make a list of these characteristics before selecting the best sunglasses for eye protection.

1. UV Protection

As much as we desire to look fashionable, the primary purpose of sunglasses is to protect our eyes from the sun. Look for a pair of sunglasses that offers comprehensive UVA/UVB protection.

2. Lens size

The size of the lens will determine how much of your eye will it protect. It also gives you side protection if you have wraparound glasses.
Polarized lenses

Polarized lenses give your eyes an extra degree of protection by reducing the glare from reflecting objects. They are ideal for anyone who spend a lot of time near the water, whether sailing or going to the beach. They are also useful while driving because they reduce glare from vehicle mirrors and windows, also with the sidewalks.
Polycarbonate lenses

Shatter-resistant polycarbonate lenses are crucial factor if you live an active lifestyle like doing outdoor recreational activities.

5. Type of frames

Sunglasses frames come in a variety of styles. Choose one that is appropriate for your lifestyle and complement your facial shape. The most frequent frames for sunglasses include Aviator, Wayfarer, Round, Cat-Eye, Clubmaster sunglasses, Wrap sunglasses, Square, and Oval-shaped sunglasses.

Madson Sunglasses Vincent is a new style with a medium-sized frame that fits your temples perfectly. It’s made of lightweight Grilamid with a matte finish, stainless steel hinges, and mold injected for a long-lasting fit and durability.

Madson Sunglasses Vincent’s polarized lenses are fixed in the frames to provide clarity, boost color vibrancy, and are exceptionally durable. It provides 100 percent UV radiation protection. Have you gone over the list? Isn’t this a nice pair of sunglasses?

Do you want to save money and purchase using a gift card? Your Hansen gift card will be sent to you and can be used for in-store purchases in the future. However, we are not set up to accept gift cards as payment for online orders at this time. If you’d like to use your Hansen gift card to pay for something online, please call Hansensurf and they can manually process your order through phone.

Market Yourself Like a Master!

Ok, so you have an awesome product and service and you’re ready to market it. Sounds easy, right? Even with 20 years of advertising & marketing experience under my belt, I still was not prepared when it came time to market my own consulting and coaching business.

Sure, I executed a zillion strategies for multi-channel marketing organizations and I know how to make someone else’s product look good and sell but why do I get so stuck when trying to market my own services?

To help all you independent small business owners like me, I have provided some strategies and tips that I’ve learned over the years:

First, you must have a positive and empowering attitude! Thanks to the Best Year Yet® program, I transformed my mindset from one of “I don’t know how to sell”, “Why would people want to listen to me”, “They don’t want what I have to offer” to a motivating mindset of ” I have a valuable product that customers want”. It’s up to you, you either can get lost in negativity or you can align your attitude with the actions you want to achieve. With this as a foundation, you can begin planning a business that will support you, your goals, and your future.

Second, you must have a marketing strategy and a plan of action! Determine the vision of your business and develop SMART goals to focus on for the year. Ensure that goals are Specific, Measurable, Attainable, Relevant and Time-bounded. In order to achieve goals by year end, identify the monthly and even weekly milestones needed to accomplish your goals.

Know your product inside and out! You have already established a vision for your business; now make sure you have a clear picture of your product(s) and service(s).

- What does it do?

- What are the benefits to the customers?

- What problem does it solve?

- What are the proven results?

- What makes your product different from the competition?

- What is you price+value equation?

- What is your selling price?

Develop and be your Brand! Determine the perceptions, feelings and thoughts you want others to have about you, your products, your business. Develop your unique selling position. Ask yourself what you have that is different and more valuable than the competition.

Create effective communications! Market your business using communication materials that appeal to the needs and desires of your target audience and establishes your credibility. This includes your website and other branded marketing materials.

- Look and feel should reflect your brand identity

- Ensure your message is clear and concise

- Focus on benefits to the customer

- Speak the language they understand

- Use keywords they are searching

- Provide expert information and educate them.

- Use impactful visuals they can relate to or aspire to be

- Use a strong call-to-action based on objective of the piece

Yes, target! Identify the kind of customers or industry you want to work with and market to them. This niche approach will focus your efforts. In most cases the foundation of your business is rooted in something you know well and in which you already have some expertise. In my case, I have years of experience and connections in the direct marketing industry; therefore my target is marketing/creative teams. Educate yourself on how your customers think. Familiarize yourself with their challenges, opportunities and issues they are facing. Customize products and services to meet their changing needs. Listen to customer feedback and tweak your offering to ensure customer satisfaction. Also, use positive testimonials to communicate to others the power of your product. Invite happy customers to share their positive results with friends, colleagues and family. Remember, your best customers have value behind the initial sale. Be sure to also thank them for referrals and loyalty.

Find Your Market! Now you ask, where do I find customers? You need to be where they are. Yes, that does include the dreaded “networking”. If you’re like me, you rather stick a sharp needle in your eye, then go out talk to people you don’t know. Get over it! It’s time to embrace your audience and have fun. Shift that negative mindset to “I love networking because my customers are eager to learn about my service.” Get that 30-second commercial ready and use it. But first listen and ask questions of others. Learn about their business and ask how you may help them.

In today’s world we also must network through social sites like LinkedIn, Facebook and Twitter. If you’re not set up with one or all of these accounts, get set up and start tweeting! Build your network, friends and followers. It’s an easy way to get and deliver messages, get people to know who you are and what you do. You can even advertise on these sites.

Explore various ways to meet prospects and find what works for you. I attend chamber, association meetings, and specific industry events whenever possible. I also volunteer my services as a way for colleagues to get to know me and see the value I offer. Build your reputation -it’s your brand.

Another piece of advice, follow up immediately whether that be a “nice meeting you” email, a LinkedIn invitation, or an invite to have coffee and learn about each other’s businesses.

Share your passion and get them to experience your product! Create an opportunity for your prospect to experience your product. Give them a “taste”, a trial, a free service. Any opportunity to connect and be in front of your target market is a chance for you to show them how much you believe in your product. Every touch point is an opportunity for you to develop the relationship and paint a picture of how your product can solve their problem. Share your expertise through stories, testimonials, articles, whitepapers, blogs, and other educational materials etc. Be a guest speaker at an industry specific event and provide some give-aways. We all have different styles and approaches that suit who we are. Just remember to be authentic and real.

Develop a prospect list and track your progress! Starting a business and developing a prospect list at the same time can be difficult so remember to leverage relationships you already have to cultivate new prospects. Your friends, family or past business associates may not be in need of your services now, but they may have a friend or business associate that does.

Not all prospects are equal. Some are worth more effort than others. Consider rating them “A-C” from high interest to casual interest. Once you know where all prospects stand you can determine the best way, frequency and length of time to contact each. Track each contact and where your stand in your sales cycle.

Test various approaches! Marketing is all about testing. After sending a mailing, doing a sales presentation or what ever part of the process you are not getting the results you want, evaluate what worked and what didn’t work to create guidelines for your future marketing strategies.

Go ahead start marketing like a master!

Donna King, Best Year Yet!® Coach & Marketing Consultant, works with individuals, businesses and organizations to improve personal and team performance. With over 20 years of diverse experience, Donna has brought vision and innovation to the companies where she has worked. She has an excellent track record in developing successful teams and business initiatives. Donna started her career in the Advertising & Marketing Industry and gained experience in marketing at Shasho Jones Direct, Inc, NYC, a direct marketing agency that she cofounded.

Donna moved to Midwest in 2001 after accepting position as Director of Creative Services at Oriental Trading Company. It was at OTC that Donna was introduced to the BEST YEAR YET Program, a proven process that helps individuals and companies get the results they need to move their business to higher levels of performance. She and the marketing executives utilized the program for three years and implemented the cascade program to their managers. Donna was so impressed with the benefits of the program that she trained to be a coach and now shares the program with others. Together with her partners at Results Coaching, Donna helps to align and focus teams on the results that will make a difference.

Along with Donna’s positive energy and natural ability to prompt ideas, she utilizes her coaching skills and the Best Year Yet process to help businesses develop marketing strategies and translate them into on-target creative solutions. Both Creative Counts and the Best Year Yet program dovetails beautifully with her interest in helping others reach their true potential.