The 10 Fundamentals of Direct Sales

Network marketing is sometimes misunderstood, mistrusted and treated with disdain, and it is of course all a matter of perspective and individual opinion, plus an understanding and education in why it makes such a popular choice for people wishing to start their own business from home.

As with anything there are good companies and there are of course bad ones whether you are on-line or not. The general advice for anyone seeking to place money into any home based business, whether it is on-line or off-line is to carry out their own due diligence and investigate everything as thoroughly as possible, seeking personal recommendation wherever possible and taking a business training course before you start. This will not only save you a lot of money, but will help avoid a lot of heartache, disappointment and mistakes that often lead to the high drop out rate in both network marketing ventures and failures in business start ups.

People are mistakenly told that there is no selling involved with some companies; they are simply told they refer the products and services to friends and families and hand out a DVD for prospective distributors who may be interested in joining the company in the near future.

Whether you are Richard Branson offering tickets to airline passengers, or a market stall holder offering second hand books, make no mistake every business owner of any kind is in the Direct Sales industry.

Networking in Direct Sales creates the opportunity for very large incomes, which is why so many already successful business people are joining the industry. The vast majority of net workers are looking to earn a few hundred dollars a month to increase their lifestyle. With patience and practise most people can succeed because you work with a set system at your own speed, just like owning a franchise.

In order to learn how to succeed in Direct Sales, the ten fundamentals you will need to cover are as follows:-

  1. Creating a focussed motivation, sometimes referred to as your why, this has to be something that you have written down as your goal, something that will be your driving force when you inevitably hit the obstacles that will come your way.
  2. Develop your character continuously; it was Jim Rohn who famously said work harder on yourself than you do on your business. Personal development is also number one on the list of his best selling book Pillars of Success.
  3. Manage your new career effectively, there will be a huge learning curve required as you learn new skills, but remember that you are effectively changing a career and it will need to be managed just as effectively as if it were a job.
  4. Retail your products and services consistently; there are many new ways open to small business owners since the Internet opened our audience up to global customers. Make sure you have a detailed marketing plan to follow consistently to raise awareness of your products and services.
  5. Recruit consistently, without this vital element your residual income is likely to fall short of your goal and acknowledge that the real power of the business model lies in duplication.
  6. Coach your team members until they are independent and are able to coach others, this can and does go dramatically wrong for many people who find they have joined someone who can sell product but has no people skills, patience or understanding for his or her team members.
  7. Recognise individual success, no matter how small, someones first lead will be a huge occasion for that person, celebrate with them to build momentum.
  8. Attend events with enthusiasm and make sure your team enjoys the atmosphere, even if it just the weekly team talk, have fun, be inspiring, learn new ideas and move forward each week.
  9. Communicate well with your team stars, the leaders of tomorrow will always stand out from day one and you should recognise the potential in them. If you do not nurture your stars, do not expect them to shine.
  10. Create team spirit, this sounds easier on the surface than it is in reality as you will be dealing with lots of different types of personalities, circumstances, mindsets and skill sets. If you can utilise all those factors into creating a working team, phenomenal success will be yours.

Is Network Marketing a 24-7 Home Business? What Does it Take to Succeed?

Network Marketing is a 24-7 home business. It contains two paradoxes which is an interesting fact to look at. There’s a huge difference between network marketing and pyramid schemes. We’re seeing it change the network marketing industry right before our eyes.

The key to understanding an mlm compensation plan is to understand what events trigger you getting paid. One of the main reasons why people fail isn’t because the industry doesn’t work. It’s actually because they simply haven’t found the best business opportunity for them. The key to understanding a compensation plan is to understand what events trigger you getting paid.

It’s no secret that “marketing” is a skill that strangely enough does not get trained by 97% of network marketing business leaders. If instead you spend some time learning how to attract interested prospects to you, this makes network marketing easier.

Building a business on Google, and making that business profitable, is the ultimate goal of this team. Everyone wants to tie the internet & network marketing together and we should, yet we can fall into the trap of not focusing on the essentials that we need to become successful. This is why the right training is not only necessary but vitally important to your future success.

Network marketing can be beneficial in building a plethora of resources and contacts that you can have at your fingertips to propel your business forward.

All you have to remember is there is work to be done and you always have to be willing to learn new strategies and techniques.

There are many other great tips and techniques available at your disposal by just clicking the link below.

Thanks for reading!

Small Business Internet Marketing – 2 Costly Web Design Mistakes All Business Owners Should Avoid

Did you know that many small businesses sabotage their online marketing efforts before they ever begin?

They do this by either overspending, or underspending, on website design services. In either circumstance, these websites rarely realize a positive return on investment. This very often leads business owners to mistakenly conclude that their business cannot benefit from online marketing.This article will show why these websites should be avoided by business owners who want to market their goods or services online.

Mistake #1: Hiring Overpriced Web Designers The first mistake that many businesses make is wasting their marketing budget on website creation.

Web designers regularly charge small businesses as much is $5000 or more to for websites that offer little or no marketing value. And while web designers often create beautiful websites, the costs can be astronomical. In the worst case scenarios, small business owners will spend their entire online budget just building a website. Once small businesses fall into this trap they end up with a nice looking site that gets no traffic and makes no sales.Remember, website creation and online marketing are two entirely different things.

Mistake #2: Signing up for free website, often through large directory services that sell advertising:

Free websites usually perform just as poorly as overpriced ones. Very common problems include:Free sites usually include paid advertisements that distract visitors from and derail the sales process. Most people visits small business websites because they are at least considering spending money on their services. The last thing any small business wants is to have visitors click on ads and leave the website before that visitor becomes a customer.Also, free websites are usually very poorly optimized for search engines…so they attract very little traffic and convert very few visitors into customers. The offer of a free web-page can be tempting to many business owners. But it is important to remember that without targeted traffic any website is nothing more than a business expense. A website needs to be optimized to get traffic and also to help turn visitors into customers.

Effective websites get real results. When small business approach web design from a marketing point of view they get better results. Online marketers understand that websites must be positioned to attract targeted traffic. Effective websites also incorporate direct marketing principles by including a strong call to action of every page. Lastly, these sites are reasonably prices so small businesses can invest their marketing budgets on actual marketing activities instead of site design!

Effective marketing websites are positioned to attract targeted visitors (traffic – usually by showing up at the top of the search engines for relevant search terms). They also have a strong call to action on every page. Each call to action invites a direct response, moving visitors through a sales funnel designed to get more customers.

To recap, spending several thousand dollars or more on website design is counterproductive for many businesses when the sites are designed without any consideration given to marketing effectiveness. Web design alone is not a profitable marketing expense. Rather than spending $5000 to build a website, most small businesses are better off spending $1000 on website design and $4000 to drive targeted prospects and convert those prospects into hanging customers.Free websites are also counterproductive most of the time They are usually rank very poorly for important keywords limiting their ability to rank high in the search engine. As a result, many business remain virtually invisible to potential customers searching for their services online.

Investing in a high-quality, reasonably priced direct response marketing website is usually the most profitable approach for small businesses. With a proper website in place, a businesses invest in marketing activities that help it grow.