Market Your Direct Sales Business Online With Keywords

The competition for direct sales business online can be very stiff. For that reason, it is imperative to study keywords. You can rank high in Google for a keyword or key phrase, but if nobody is searching for it, it doesn’t really matter. A fantastic online marketing strategy is to discover the keywords and key phrases that are searched for in high volume. Also, the competition maybe thicker for general terms, for example the name of the direct sales company. It is a good idea to focus part of your research on long tailed keywords, for example specific services, promotions, or products. There are several different ways to study keywords for your business and implement those words on your site.

To find tools online to research keywords, do a quick search in Google for “keyword tools”. Google Insights for Search is a great tool. Another great one is Wordtracker. These tools will give you an idea of what exactly people are searching for. Once you have found a keyword tool you like type in a generic keyword, for example the name of your direct sales company, and the tool will give you a list of keywords and phrases that are most searched.

Another method to research keywords, and this one is the one I use most often because it is super easy, is Google’s suggestions. You’ll notice when you begin typing a search term in Google, it will bring up a drop down menu that anticipates what you might be searching for. As you type, the suggestions change. Begin typing your direct sales company name and see which suggestions are listed in the drop down and those are great ideas for keywords to focus on. You can also try your abc’s. Type the name of your company and then put a space and type an A to see what comes up. Go through the alphabet and see what comes up. You can then use your own common sense and/or other keyword tools to determine if those keywords that come up are worth focusing on.

Now that you know which keywords are being searched, you can implement those on your site. There is a balance between writing your content for the search engines and for your site’s visitors. You want the search engines to easily read your site so that visitors find you in searches. You also want your visitors to love your content and easily find what they are looking for when the search engines bring them to your site. Use your keywords in the title, headers, copy, and the alt and title tags of images. While doing this, be aware of your keyword density. If you overfill your copy with keywords, it will seem goofy to both the search engines and your visitors. There are online tools that will calculate your keyword density. You can also use common sense. I try to put the keyword in the first sentence in the first paragraph and then I use it as much as possible and natural throughout the rest of my copy. If I am using the keyword in every sentence, that would not read like normal English and both my visitors and the search engines would not be happy with it.

Also, it is helpful to make each page specific to a keyword or phrase. One way to do this is to create a post a week highlighting a specific product, promotion or service. As time goes by you will build an archive of pages specific to important keywords. Make your first post about the most popular product or service you offer. Optimize it for keywords in the title, headings, images, and copy.

Optimizing your site for highly searched keywords is a great strategy for any direct sales professional to beat online competition.

Who Sells To Whom? Internet Marketing and Good Sense

Who’s Selling What To Whom? What does internet marketing have to be, anyway?Nothing is just black or white. Not really. If you are someone who can only deal with issues when you believe that the simplest answers (or any single answers), although frequently the correct ones, are absolute and always the right or even appropriate ones, then you have a serious problem.Many, if not most of us tend to be rather a little lazy or impatient concerning much of what we do and expect in our lives. We want success and faster is better than slower. We want answers to questions how to achieve certain goals and simple is better than complex. We want immediate gratification but that is usually too slow. So we end up frequently going about our business based on what sounds like a good or plausible idea, using trial and error after making our decision to “make it work.” But more frequently than not, it doesn’t.As a result of this kind of approach which, by the way, we do not generally alter from decision to decision, we tend instead to just become more suspicious and untrusting about new offers to us and believe that by becoming that way we are practicing some “learning” (from our “mistakes”) that has occurred making it more likely we will become successful…next time.Not!Sure, if you swing at enough balls you probably will hit some, but what most of us want is something a little better than just a pat on the head. So what is most likely to improve the odds of achieving some real success, especially in something like internet marketing? First of all, people who approach this goal and who are in the camp I describe above (denial is not a river in Africa, my friends) need to first of all get a grip, look at what was described, take some responsibility for it if appropriate, and NOT judge themselves. It is, after all, not who you are but what you do that we need to look at here. If you have been unsuccessful following a certain pattern of behavior it does not mean you are a failure, you are stupid or you are anything you want to call yourself out of frustration or perhaps self-pity. Forget about that. It is only about what you have been doing, and you can change that any time you decide to.
So the first thing you need to do is simply get the right attitude. It should contain some of the following: If something looks too easy it’s not the whole story. But that does not mean that it is worthless. Internet marketing is rife with magic answers to universal obstacles. There is something of value in most proposals, but if you are looking for a quick answer on what it is, you are missing potential opportunity. The thing is, the opportunity may be something totally different that just what is being presented. Things can have value in ways they are not being shown. Keep your mind open before you reject an idea. There could be something else in it that suits you better. Think “creative.”
Do not expect answers to be simple and/or absolute. Internet marketing, for example, is not something you should expect to have real success in simply and cheaply. If someone is trying to present you with a gizmo that will earn you kilobucks while you sleep, you should not expect it to that simple. Sometimes, however, going back to a previous point, some of these gizmos have some other value which we could implement within a larger framework and actually use some of its capabilities “differently” and benefit thereby. Think out of the box.
Always check sources and remember to check your own biases when doing a search for information. This requires self-honesty. Think of yourself as a military strategist, or an LAPD detective: Just the facts, Ma’am. Be ready to admit it when you find what you believe has proven incorrect and immediately change your behavior (it’s what you DO) to stop the bleeding and begin accumulating.
One of the biggest businesses on the web, besides porn, is web marketing businesses. Gurus abound. Web business products keep showing up on a daily basis. A few people have actually gotten rich in this business and some have produced real quality doing it. In my personal opinion, Andy Jenkins who is a NY trained videographer is one person who has created extraordinary material and who sells it on line. Anyone wanting to learn video will do well to look up this guy. Never a penny wasted here. He’s also a good guy and really offers excellent personal support as well as bona fide lessons/ info.Brian Fanale and Norbert over at MLSP have created a huge organization to get people up and running and have done a wonderful and reputable job. Unlike what you learn from someone like Andy which you can use for anything you like, what you get from MLSP is more centered on the marketing of marketing, and most of that is MLSP product. Their stuff is very professional and you could use MLSP to sell anything you like with great support. I suspect, and I could be wrong, that most of what people do with all that content is just turn around and sell it to other people who want to set up web businesses. As long as there is still a market for that, it works great. But you are not locked in to that if you want to use MLSP technology to set up a sales medium for an MLM or a GPT, for example.Learning to make videos from Jenkins continues to serve me whenever, and accessing the goodies of MLSP is often very helpful in some of my endeavors, but I have found that training people is only one way to create a web business. For some it is the whole deal. Selling marketing products to increase your list size, or increase opt-in rates is another huge market. Anyone who is looking to start an internet business and doesn’t know how they want to go about it is a potential buyer, as is someone who wants to increase their list size or opt-in rate.Product sales is the big opportunity many look over, but the potential is huge. Affiliate marketing, direct marketing, eBaying with dropshipping companies like DOBA are just a few other directions you could take. But success in anything, product or information/ training, depends on marketing…and the answers on how to do that is the basis for everything we are speaking about here today. It’s all about marketing and there are no short-cuts. There are no quick success gizmos. There are no easy to learn answers. It’s not rocket science. You don’t need to be a genius to succeed in it, but you do have to concentrate on what you are doing, keep focused on what you have to do, be persistent in doing it, test everything you do and keep testing it and changing it, and keep it up. It’s work. It’s time. You need to find out what is really necessary and repeat it. Examine the marketing programs of those who are successful and copy them as closely as you can. Find out why they make the decisions they make and apply that information to your own business. Hey! There are no shortcuts here. Sorry.Like anything else in this world of any real value, you get out what you put in. Lottery winners are the exception, and if that is your retirement plan I wish you Godspeed! Truly.I don’t know how many of you have read this up to this point. But if you have, I think it speaks well of you because nowhere here have I offered any quick, cheap, guaranteed, easy fixes. I have been speaking from the heart and sharing knowledge which I have gained over many years in different businesses and which I know to be as reliable as one could reasonably expect.Reasonably. I do wish you success and will always answer any emails from people seriously looking to succeed and do the work that requires. Marketing can be learned and can be budgeted, both time and money. If you are not prepared to invest these two primary elements in yourself, then you are not prepared to succeed. If you are willing to be honest with yourself, keep open to learning and doing what the successful businesses do and are willing to follow up with your mind, your body and your money, you will be a success. Most people just won’t do this. That’s why there is an upper “5%”:-) Those who do, will..those who won’t will never. (Lottery winners excluded, of course).

Mobile Marketing With Foursquare

Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can “check in” when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it’s important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.Badges can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It’s possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.