Finding The Right Internet Marketing Approach May Take Time

Don’t get involved with more than two Internet Marketing styles at once, especially if you are just beginning to enter this field, or are working a regular job. Ideally, you should choose one method and commit to working it daily until you’ve got it delivering your targeted cash flow for you each and every month. Then go after the next.

If you try to make money as an affiliate, then jump to MLM, then direct sales, and so forth you will meet with disaster and be so overloaded with information, you won’t succeed with any. While the basics are the same ( funneling visitors, pumping traffic) you need to understand the subtle nuances behind each approach.

For example, it takes time to build up a relationship in MLM to the point where people begin to like, respect and trust you, where as with affiliate marketing may not rely so much on building up a personal relationship. Those affiliate marketing sales come from planting a cookie on a visitor and sending them off someplace to buy one of possibly thousands of available products from another website.

I have done, and am currently doing it all. It isn’t easy and takes a changing mindset to focus on those tasks needed with the changing marketing approach. Even my students can find it affects their results. While affiliate marketing worked for some, others found multi-level marketing significantly more rewarding, because of the closer interaction with people. For me, I find direct sales rewarding because I get to help people through the employee-to-self-employed transition that often causes so many to fail without help.

With affiliate marketing, such relationships rarely exist. Someone visits your website, clicks an ad or link, and is gone. I guess to each their own, but Internet marketing can be pretty lonely if you don’t build up a good community.

You can get a very professional website up in about 30 minutes. You can then do all the market testing on your niche to determine if you’ve chosen the right type of Internet marketing and the right niche. If it doesn’t seem to generate enough revenue, set it aside and try a different industry or niche.

Over time you’ll find what works ideally for you. Meanwhile, while you find the niche and type of marketing that best suits you, you’ll be learning just how successful you can be in the world of Internet Marketing – no matter which avenue you choose to generate home income.

Guerrilla Marketing – Ways Any Business Can Tickle the Unconscious

When you are looking for ways to promote your small business, it can be very expensive and daunting to try and compete with the big boys. However, there is no need to throw a ton of your hard-earned money out there on unsuccessful interruption marketing. Instead, you need to attack it guerrilla-style. Read on to find out how you can successfully market your small business on a shoestring budget.

The first thing that you need to think about when marketing a small business is that you need to focus on the wants of the customer. You will put yourself in a much better position when you know exactly what the customer wants and all you have to do is position your product in such a way that you hand it to them on a silver platter.

Using guerrilla marketing means that you are taking the road less traveled and using unconventional approaches to marketing and advertising, using much less money, while still getting a very positive response from your sales material.

Here are a few tactics that you can use in order to gain a stronger response from your customers without having to spend a lot of money:

1. Use a rewards system. By providing your customers with valuable rewards, you will be able to keep your existing customers coming back repeatedly. Re-selling to a current customer is almost free compared to the cost of acquiring a new customer each time you make a sale. It’s all about getting repeat business.

2. Get the word out. Do EVERYTHING you can to get your business’s message out there. Whether it’s a better use of your business cards, a quick email out to your client list, or a direct mail piece; you can’t let your customers to forget about you. You have to remind them that you are still in business and ready to solve their problem.

3. Make sure you always include a call to action in all of your marketing material. There are way to many businesses out there that think that can just mail their customers a pretty brochure and then they will come running. In order to have a steady stream of business, you need to make sure that you tell your customers exactly what you want them to do in every marketing piece that you send out.

4. Over-deliver as much as possible. If the customer orders one of something, send them 2. If the customer is expecting the delivery in 2 weeks, send it tomorrow. If the customer thinks the price is X, discount it slightly by the time you send the bill and tell them it’s because you value their business. There are many ways to do this, but ultimately, guerrilla marketing is just taking your message to your customer in ways that they will listen and respond.

Waste #9 – Failure to Implement Direct Marketing

Throughout my consulting experience, I have come close to creating the core five. This would include Direct Marketing step #7 of the 7 Steps To A Lot More Sales System.

This is because the most underutilized marketing asset in any company is the phone. It is so inexpensive yet can yield so many new profit opportunities. Any use of phone could be classified as direct marketing. It can be used to generate leads, repeat business, up selling, close sales, follow-up on prospects, etc. Yet, many companies don’t use it as they should.

Much of the same could be said now for E-mails. They can do much the same as a phone – contacting prospects, following up on presentations, up selling, creating newsletters, etc.

Direct marketing includes: direct sales by salespeople, e-mail marketing, web marketing, teleprospecting and telemarketing, direct mail, etc. These are all marketing methods that can be tested on a small scale, without risking a lot of dollars to find out which can work and which won’t work.

One of the biggest marketing wastes is that companies roll out marketing in big numbers before testing on a small scale first. For example, one artist’s marketing director invested $20,000 to print and mail 20,000 catalogs to museums. Not one sale. He should have tested with 2000 first to see if anyone was interested. This would have cost $2,000 instead of $20,000. He wasted $18,000.

There are probably staff members in every company that could test offers, etc. on the phone. Contact top customers to up sell or invite them in for a special offer. Salespeople can be calling during downtime.

Clearly, one of the biggest wastes today is that companies are not testing direct marketing on the world wide web. Waste #10.

For a free copy of the “10 Biggest Marketing Wastes” report and to learn more how you can find new cash and new sales by eliminating these areas of waste in your marketing, please visit