Guerrilla Marketing – Ways Any Business Can Tickle the Unconscious

When you are looking for ways to promote your small business, it can be very expensive and daunting to try and compete with the big boys. However, there is no need to throw a ton of your hard-earned money out there on unsuccessful interruption marketing. Instead, you need to attack it guerrilla-style. Read on to find out how you can successfully market your small business on a shoestring budget.

The first thing that you need to think about when marketing a small business is that you need to focus on the wants of the customer. You will put yourself in a much better position when you know exactly what the customer wants and all you have to do is position your product in such a way that you hand it to them on a silver platter.

Using guerrilla marketing means that you are taking the road less traveled and using unconventional approaches to marketing and advertising, using much less money, while still getting a very positive response from your sales material.

Here are a few tactics that you can use in order to gain a stronger response from your customers without having to spend a lot of money:

1. Use a rewards system. By providing your customers with valuable rewards, you will be able to keep your existing customers coming back repeatedly. Re-selling to a current customer is almost free compared to the cost of acquiring a new customer each time you make a sale. It’s all about getting repeat business.

2. Get the word out. Do EVERYTHING you can to get your business’s message out there. Whether it’s a better use of your business cards, a quick email out to your client list, or a direct mail piece; you can’t let your customers to forget about you. You have to remind them that you are still in business and ready to solve their problem.

3. Make sure you always include a call to action in all of your marketing material. There are way to many businesses out there that think that can just mail their customers a pretty brochure and then they will come running. In order to have a steady stream of business, you need to make sure that you tell your customers exactly what you want them to do in every marketing piece that you send out.

4. Over-deliver as much as possible. If the customer orders one of something, send them 2. If the customer is expecting the delivery in 2 weeks, send it tomorrow. If the customer thinks the price is X, discount it slightly by the time you send the bill and tell them it’s because you value their business. There are many ways to do this, but ultimately, guerrilla marketing is just taking your message to your customer in ways that they will listen and respond.