The competition for direct sales business online can be very stiff. For that reason, it is imperative to study keywords. You can rank high in Google for a keyword or key phrase, but if nobody is searching for it, it doesn’t really matter. A fantastic online marketing strategy is to discover the keywords and key phrases that are searched for in high volume. Also, the competition maybe thicker for general terms, for example the name of the direct sales company. It is a good idea to focus part of your research on long tailed keywords, for example specific services, promotions, or products. There are several different ways to study keywords for your business and implement those words on your site.

To find tools online to research keywords, do a quick search in Google for “keyword tools”. Google Insights for Search is a great tool. Another great one is Wordtracker. These tools will give you an idea of what exactly people are searching for. Once you have found a keyword tool you like type in a generic keyword, for example the name of your direct sales company, and the tool will give you a list of keywords and phrases that are most searched.

Another method to research keywords, and this one is the one I use most often because it is super easy, is Google’s suggestions. You’ll notice when you begin typing a search term in Google, it will bring up a drop down menu that anticipates what you might be searching for. As you type, the suggestions change. Begin typing your direct sales company name and see which suggestions are listed in the drop down and those are great ideas for keywords to focus on. You can also try your abc’s. Type the name of your company and then put a space and type an A to see what comes up. Go through the alphabet and see what comes up. You can then use your own common sense and/or other keyword tools to determine if those keywords that come up are worth focusing on.

Now that you know which keywords are being searched, you can implement those on your site. There is a balance between writing your content for the search engines and for your site’s visitors. You want the search engines to easily read your site so that visitors find you in searches. You also want your visitors to love your content and easily find what they are looking for when the search engines bring them to your site. Use your keywords in the title, headers, copy, and the alt and title tags of images. While doing this, be aware of your keyword density. If you overfill your copy with keywords, it will seem goofy to both the search engines and your visitors. There are online tools that will calculate your keyword density. You can also use common sense. I try to put the keyword in the first sentence in the first paragraph and then I use it as much as possible and natural throughout the rest of my copy. If I am using the keyword in every sentence, that would not read like normal English and both my visitors and the search engines would not be happy with it.

Also, it is helpful to make each page specific to a keyword or phrase. One way to do this is to create a post a week highlighting a specific product, promotion or service. As time goes by you will build an archive of pages specific to important keywords. Make your first post about the most popular product or service you offer. Optimize it for keywords in the title, headings, images, and copy.

Optimizing your site for highly searched keywords is a great strategy for any direct sales professional to beat online competition.

If you are a small business owner offering products and services to your community you understand the importance of effective marketing strategies and lead generation programs. While many years ago media advertising including posting ads in the local newspaper, billboards and radio announcements were seen as effective marketing methods, the Internet has changed the way owners do business in every industry. Online marketing has become a popular and affordable alternative to direct mail initiatives and other media advertising as it is not only inexpensive to roll out, it is also very easy to track. If you are a local business owner there are several local online marketing tips to increase your productivity and your overall net revenue without increasing your marketing efforts.

The most effective way to generate a higher amount of leads is by building a personalized website introducing you to prospects and building your brand reputation. When you begin construction your site you will need to consider several factors to ensure its success including: the target audience you desire, the objectives of your site, what a visitor should expect, what do you want to visitor to leave with, and why a visitor might return. By considering all of these factors you can build a site based around the needs of your prospects rather than your business.

There are many effective methods to gathering contact information through your site. While some webmasters may have a newsletter with informational content that adds value in the prospects life, others may require an email address or phone number to receive special offers and promotions. The key to running a successful site is offering something of value to the visitor so that you can defer them for future follow ups and eventually sales. The more you are able to contact a prospect and remind them of your brand name, the more successful your lead lists will become for call outs and direct email campaigns.

Local online marketing tips will always be focused around the development of your own site and how to lead traffic to it. With blogging, article marketing, social networking branding and many other online marketing resources, a business owner can cut down on the cost of flyers and mailers and focus their marketing budget on something that is easy to track and will hit a widespread audience. Focus your marketing strategy on the world wide web and appreciate the vast options you have at your disposal.

The Amway network marketing business opportunity is one of the oldest MLM corporations in history serving its customers and members for over fifty years. Founded in 1959, Amway has watched annual sales of almost US$8.4 bn. and has repeated on to have a great level of success. Amway has grown to be one of the biggest MLM opportunities in the world and operates in more than 80 different countries. This company has created multiple millionaires by representatives working tirelessly to reach this status creating 6 figure incomes every single month. There are always major earners in each field of business although how practical will it be for you to turn into a top earner inside this company or ultimately will it be simply a waste of your time?

Amway products consist of healthy vitamins, supplements, high energy juices, beauty and body products like make up, body lotions for example. Amway has such a wide range of selling items that you can even find goods like cooking pots, vehicle & home cleaning liquids and even jewellery for sell as well. In total Amway offers around 450 products. Reps have such a abundant list of stock items it should not be difficult to sell things even if people are just browsing. Price ranges depend on what products are sold of which representatives make good commissions. In 1999, Amway partnered up with a company called Quixtar which form part of the Alticor Group who then developed the Amway network marketing model.

Amway has around ten thousand workers and nearly 3 million Independent entrepreneurs ( IBOs ) worldwide. The determination to stay as the top direct selling company makes Amway stand out from other MLM corporations.

The Amway network marketing opportunity works in a similar way to most other MLM corporations now available, sell x amount of the product, recruit x amount of distributors and your financial independence is handed to you, sounds terribly simple and easy. The marketing strategies encouraged by Amway are to sell and recruit those from your direct warm market i.e. friends, family, neighbours for example. This is an established method by plenty of network marketers that has produced great results. There are however some major difficulties that come with this marketing method for some members. Network marketing is a people business which needs other entrepreneurial folks to join your down line. If you already have focused, determined people within your warm market then you should find it quite a simple process to sign them up, if you don’t have these types you will need to hunt for these few and far between individuals which can prove very exhausting and unrewarding.

The Amway network marketing opportunity has had skeptics watching every move made by the company and was eventually in a position to take Amway to court on allegations of illegal pyramid practice. The prosecution were never able to prove this charge so Amway continued with business as normal. With many businesses of this nature there are always folks who don’t understand this industry and are quick to jump to conclusions wasting peoples time and money in the process. Network marketing is nothing like a pyramid, an important factor to remember is pyramid schemes hardly ever have a product connected with the business, instead just cash is paid in with the hope that you receive it back plus twenty percent for example. Amway operates in a completely different way and has over 450 products of which repss sell to consumers to make an income.

The Amway network marketing business model does have the capability to create your financial independence however as discussed above marketing this business can prove a lot more harder than it sounds. Inside my personal mlm company It took me some time to understand speaking to folks like my neighbor who had no interest in becoming an entrepreneur at all was a complete waste of my time. I hated the sheer amount of refusal that I faced not to mention the amount of money I wasted on calls, petrol, hotel suites, leaflets etc.

Some Amway marketing pros have become dependent on internet marketing allowing them to open doors that they had never done before. Network marketers are always taught warm market methods with the basic fundamental being folks may join your team because they know, like and trust you, put any decent business model in front of them and there is a possibility of them joining solely due to you. Working on the net is a much colder market however using personal branding (attraction marketing) strategies like creating blogs and lead squeeze pages is a good way for prospects from all over the world to learn more about you and what it is you do so turning a relatively cold market into warm.

Internet marketing has allowed Amway reps to generate 50+ leads each day virtually on autopilot which is great. This solution to selling has had amazing results worldwide creating millionaires in the process and could help practically anybody in the world have better success within any MLM company including your Amway network marketing business.

Are just starting your direct sales business as an independent representative?

As a new business owner how would you like to make $50, $100 or more than $500 dollars in sales right out of the gate? Sound good?

All right listen up. I am going to show you how to make the big sell’s with ease. These methods will work in any Direct Selling program.

Step #1. Make a list of friends and acquaintances that live within 10 to 15 minutes from your home. Your list should be no less than 10 people. But, you will probably have at least 50 friends on your list. The friends that you don’t have telephone numbers for, you will want to drive to their homes and deliver your business literature.

The friends that you have a phone number for give them a call. Be casual with your conversation. Somewhere in your conversation mention that you have started a new business and that you would like to stop by and give them some literature. Schedule a time to do this. Pass out at least three brochures to your friends a day. On your commute home from work or after dinner,etc.

By doing this first step you will gain at least 10 customers whom may spend at least $25.00 with you every campaign. Let’s break this down: 10X25= 250 that is an extra $250.00 in sales every two weeks. Not bad work for spending 150 minutes a week or 30 minute a day delivering your companies literature. Just by giving up one movie a week you can make at least $250.00 in extra revenue and save $20.00 on soda pop, popcorn and ticket price. So, that is a total of $270.00 or $290.00 if you go see a movie a week.

Step #2. In this business it is consistent sales that will make you money. Your first sale should come from you. That’s right you. You need to become your first best customer. This is called replacement buying. All you have to do is replace products that you buy from the stores with your own product line. Sam Walton, founder of Wal-Mart didn’t go to K-mart to shop, did he? Of course not, he shopped at his own store, Wal-Mart. Just like millions of people do every day. Let’s get this replacement buying started here’s how to do it:

A. Go through your literature and get familiar with your product line. Make notes about special prices, buy one get one or buy two get one free, ex.

B. Find the items in your home that you are getting low on or are completely out of and replace them with items from your product line. If you are out of something that needs replacing now, then replace it with a smaller product or travel size from the store just to get you by until your next shipment.

C. By using replacement buying you will also learn firsthand the quality of your products and will be able to honestly recommend them to your customers and down-line.

Step #3. It’s a buyer’s market out there. When you get orders ask the customer if they would like to save 50%. How do they save 50%? Ask them if they would like to become a representative. If they don’t want their own business then let them know that if they join they can use their representative status to buy products at a discount for the next campaign. This is like joining a discount club that delivers to their door step.

Step #3.5: Or you can use an incentive to get prospects to join. What kind of incentive can you use? How about a membership site that will teach your down-line how to get prospective customers to their business website. All for the low, low cost of free.

You will have to emphasize, that this training would cost them over X amount of dollars or more anywhere else online. And over time it very well could be well worth over a few thousand dollars a year. You should also write a weekly news letter with great tips and tricks like you are reading now and an e-course on free advertising methods. Over time this step alone could be well worth over $97.00 per month.

When I started selling Avon products back in 2008, I used these 3.5 methods above as a spring board for my direct sales business. These steps alone have brought in over $1500.00 worth of sales month after month from the first day until now and will continue in the future.